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Secondary Sales Visibility (SSV) / Distribution Channel Management (DCM)

Effective Distribution Channel Management is crucial for achieving profit and growth. Accurate stock and sales information, especially secondary sales data, is essential but challenging to obtain. Mazeworks' DCM solution provides a web application and customized Tally. ERP9 / Tallyprime to enhance visibility. This solution offers
real-time stock visibility, instant information flow, accurate sales tracking, and comprehensive MIS reports. It also ensures minimal deployment cost, quick implementation, scalability, and ease of adoption for distributors.

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For any distribution business, the primary goal is to achieve profit and growth. To reach this objective, having accurate stock and sales information is crucial. Stock and sales data can be gathered in two stages:

Primary Sales: From the principal company to the regional office or distributor.

Secondary Sales: From the distributor to the retailer.

While the principal company often has access to primary sales data through its internal systems, obtaining secondary sales data is more challenging and complex. This issue goes beyond mere connectivity problems. Without visibility into secondary sales, the performance of the supply chain can suffer, leading to potential sales losses. The key to preventing these losses is to ensure the right products are available at the right time in the right market, thereby gaining the necessary visibility.

Mazeworks' Distribution Channel Management (DCM) solution addresses this issue by providing a web application hosted at the principal company's head office, with customized Tally.ERP9 / Tallyprime at the distributor's end. This solution offers several benefits:

Real-Time Stock Visibility: Enables better planning for manufacturing and replenishment.

Instant Information Flow: Facilitates immediate communication of new product and pricing information.

Accurate Sales Tracking: Provides data for efficient scheme management, preventing misuse, and integration with CRM and BI tools.

Comprehensive MIS Reports: Analyzes distributor and service center performance, aiding marketing and production teams.

For distributors, the solution offers timely dispatch details, automatic pricing updates, instant scheme updates, and accurate inventory and account tracking. Additional advantages include minimal deployment cost, quick implementation, scalability, and ease of adoption due to familiarity with Tally. By implementing this solution, businesses can enhance visibility into secondary sales, optimize their supply chain, and drive higher sales and profitability.

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