Accelerated SKU Development Using AI Image Search Solution

 is a global leader in mechanical power transmission and sealing solutions, operates across India and 50+ countries. With a vast distributor network, they required a robust mechanism to collect daily sales and stock data from channel partners using Tally-based systems. 

With a diverse portfolio of nearly 1,500 industrial hose SKUs, J.K. Fenner frequently receives new product RFQs from customers across global markets. Ensuring that these new requests do not duplicate an already developed SKU was a significant operational challenge—one that directly impacted development lead time, productivity, and accuracy.

Before adopting Mazeworks’ solution, the Fenner production and engineering teams faced:

1. Inefficient Visual Identification

Identifying whether a new SKU matched an existing one required manual, visual comparisons—often slow, subjective, and error prone.

2. Increased Development Lead Time

Due to difficulty in comparing new RFQs with existing products, duplicate engineering effort sometimes occurred, delaying production readiness.

3. Risk of Duplicate Production

Without a reliable matching mechanism, there was a possibility of re developing SKUs already present in the system—affecting cost and productivity.

4. Large SKU Database

With 1500+ SKUs across pneumatic, air water, carbon free, high steam, rock drill, chemical, CNG, and petrol dispensing applications, manual checking was becoming increasingly impractical.

Mazeworks implemented a custom AI image matching engine trained using Fenner’s existing SKU database.

The application enabled the team to:

✔ Instantly match new SKU images with existing ones

The AI model compares visual attributes and returns the closest matches with high accuracy.

✔ Eliminate redundant development

Clear identification helps ensure no SKU is produced twice.

✔ Accelerate new SKU productionization

Fast and reliable matching reduces engineering and decision making time.

✔ Improve inspection accuracy

Production teams now have a visual verification tool to support quality checks.

⏱ Reduced SKU Development Lead Time

What previously required lengthy manual comparison now takes seconds, enabling faster readiness for customer RFQs.

🎯 Increased Accuracy in Part Identification

The AI engine consistently identifies the closest matching SKUs, improving confidence in decision making.

👷 Enhanced Production Efficiency

Inspection teams benefit from a reliable reference system, ensuring consistency and zero duplication.

📈 Faster Response to New Customers

Fenner can now evaluate new SKU possibilities swiftly and begin production earlier—enhancing competitiveness.

Mazeworks’ AI-based image search application helped J.K.Fenner's business reduce the development lead time for new SKUs and made part identification easier and more accurate.